Unlocking the US Market: Seize the Opportunity or Risk Missing Out (How Yperia Group Can Ensure Your Success)
The US market opportunity is undeniable – a vast landscape brimming with potential customers. Yet, for UK and European companies, setting up a remote sales team can feel like a daunting task. You're caught in a "chicken and egg" dilemma:
The Anchor Client Conundrum: Do you wait for a US client big enough to justify the investment? But how do you land that client without a local presence?
The Perfect Salesperson Myth: Finding the ideal US salesperson who embodies your brand perfectly is crucial, but the search can drag on. Can you afford to wait?
The Remote Team Handcuff: Getting a local sales team to deliver is hard enough whereas successfully managing a remote sales team may feel impossible.
Common obstacles we see include:
Your remote team understanding and engaging with the core sales messages, USPs and reasons for clients to buy;
It is expensive to keep flying people back and forth to create a bond between HQ and your remote team;
Creating opportunities to mentor, guide and manage performance is difficult with time zone difference,
Collaboration in the sales process between your remote team and HQ can be challenging, but necessary to drive sales opportunities to a close
Cultural differences and distance between your remote team can create a large divide resulting in regular team turnover
These are valid concerns. But waiting to get it right will result in missed opportunities.
The Yperia Group Advantage: Jumpstarting Your US Sales Engine
At Yperia Group, we have been in your shoes and understand the unique challenges UK and European companies face when entering the US market. That's why we offer a solution that allows you to bypass the waiting game and start generating results quickly.
Our 3-6 Month Kickstart Program:
Define Your US Ambition: We work with you to establish clear goals and objectives for your US expansion, including target companies and contacts.
Build the Winning Mindset: We work with you to equip your existing team with the knowledge and skills necessary to navigate the US market effectively. And we can navigate WITH you. We make the calls, go to the meetings and represent you initially so you don’t have to do this on your own.
Here's what sets us apart:
US Market Expertise: Our team has a deep understanding of the US business landscape and cultural nuances.
Proven Track Record: We have a successful history of helping UK and European companies like yours gain a foothold in the US.
Actionable Strategies: We don't just provide recommendations – we execute on a plan designed to deliver results.
From Kickstart to Long-Term Success:
Our 3-6 month program is just the beginning. Once we've validated market appetite and generated momentum, we can assist you with:
Remote Sales Team Recruitment: Finding the perfect US sales talent to build your team for long-term success.
Team Onboarding and Training: Ensuring your remote team is well-equipped to thrive in the US market.
Ongoing Sales Support: Provide ongoing guidance and expertise to help your US sales engine continue to fire on all cylinders.
Don't let the "chicken and egg" dilemma stall your US expansion. Yperia Group can be your partner in success.
