NEW MARKET VALIDATION

Are you trying to enter a new US market?​ Does your team need support in assessing and building new markets?​ Do you not have enough bandwidth in your BD function to test the market?​ Are you unsure how to sell in the US market? 

We can support you to create and implement plans to enter the US market or a new region within the US. Over a carefully orchestrated period of three to six months, we will collaborate with you to establish and execute a tailored plan.

Our methodology involves setting up strategic meetings, placing you directly in front of the right clients, and rigorously testing messaging to ensure it resonates with your target audience.

HOW WE CAN SUPPORT YOU:

  • What we do

    Initial Consultation: Understand business goals, challenges, and aspirations. Evaluate current market presence and assess expansion potential.

    Market Insight: Utilize surveys, interviews, and data collection tools to gather information on opportunities, competition, and key players. Understand specific characteristics and demands of the target market.

    Competitor Analysis: Evaluate competitor strengths and weaknesses to identify differentiation opportunities.

    Client Profiling: Develop detailed client profiles, utilizing personas for targeted messaging.

  • we deliver

    Recommendations on key priorities and projects which may include:​

    Establish and execute a comprehensive sales plan over a defined period, typically spanning 3 – 6 months, working collaboratively to define clear objectives and milestones.

    Set up meetings to get your organisation in front of the right clients, fostering valuable connections.

    Rigorously test messaging strategies to gauge effectiveness in the real market and continuously refine the approach based on feedback and performance.

    Provide detailed reports on the identified opportunities and include actionable recommendations for success based on real-time data.

    Change management and communication support.